Startup Odisha Product Development and Marketing/Publicity Assistance Scheme
Check your eligibility
Sign up and we'll tell you whether your startup qualifies for this grant.
Quick Answer
Receive up to ₹16 lakh in non-repayable grant assistance from Startup Odisha for innovative product development and marketing activities in the state.
- Funding amount
- Up to ₹16L
- Funding type
- Grant
- Provider
- Startup Odisha
- Application deadline
- Rolling
- Location
- Odisha
About this grant
The Startup Odisha Product Development and Marketing/Publicity Assistance Scheme is a strategic initiative by the Government of Odisha to foster innovation and support the commercialization efforts of startups within the state. This scheme aims to provide crucial financial backing to recognized startup entities that are focused on bringing innovative products to market. Recognizing the significant challenges associated with new product development, market entry, and brand building, Startup Odisha offers a substantial grant to help bridge the funding gap during these critical phases.
The primary objective is to accelerate the growth of Odisha's startup ecosystem by enabling promising ventures to successfully launch and scale their products. The assistance covers expenses related to product refinement, market research, branding, advertising, and other publicity initiatives essential for market penetration. By alleviating some of the financial burden, the scheme empowers startups to dedicate more resources to innovation and strategic market outreach, ultimately contributing to job creation and economic development within Odisha.
This scheme is designed to support startups that have demonstrated a certain level of traction, either through prior funding from recognized investors or established revenue streams, ensuring that the assistance is directed towards high-potential ventures ready for market impact. It serves as a testament to Odisha's commitment to nurturing a vibrant and dynamic entrepreneurial landscape.
Eligibility
See if you're eligible
Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Sign up to view.
Grant providers
Startup Odisha is the Startup Secretariat for the Odisha Startup Policy. It is based at O-Hub and operates under the MSME Department of the Government of Odisha. It recognises startups in the state, and it runs allowance, subsidy and incubation schemes for the startups it…
Learn moreBenefits & Funding
- Amount
- Up to ₹16L
- Fund type
- Grant
- Equity
- Equity-free
- Repayment
- Non-repayable
What You Get
This scheme provides significant equity-free grant assistance of up to ₹15 lakh for product development and marketing activities. For startups with founder(s)/co-founder(s) who are women, transgender, or from social categories such as SC/ST/SEBC/PH (holding at least 50% equity in the entity), the maximum grant amount is enhanced to ₹16 lakh. This financial support is designed to cover critical expenses involved in bringing an innovative product to market, including research and development, prototyping, market testing, branding, advertising campaigns, and other publicity efforts. The grant aims to reduce the financial burden on startups during their crucial growth phases, enabling them to focus on innovation and strategic market entry. It further provides indirect incubation support by connecting startups with the broader Startup Odisha ecosystem.
- Disbursement
- Lump Sum
- Bootstrap friendly
- Yes
Timelines & Process
Applications
Rolling basis
Selection Process
The selection process for the Startup Odisha Product Development and Marketing/Publicity Assistance Scheme involves a structured multi-stage evaluation. Initially, the Nodal Agency conducts a preliminary review of all online applications within two weeks of submission. This review assesses the completeness of the application and adherence to the basic eligibility criteria. Subsequently, the Startup Secretariat collates all reviewed applications and undertakes comprehensive due diligence. This stage involves a deeper dive into the startup's financials, innovation quotient, market potential, and the founder's background. The Secretariat then prepares a detailed recommendation report for each applicant. Finally, the collated applications and recommendations are presented to a high-level Task Force for their final approval, ensuring a robust and impartial selection.
Application Process
- 1
Get Startup Odisha Recognition
Ensure your startup is recognized under the Startup Odisha Initiative.
You - 2
- 3
- 4
- 5
- 6
How to apply
Four steps from draft to disbursement — one action each.
- 1
Draft your application
Answer the form inside the grant tracker — AI drafts each response using your past answers, so you're not starting from a blank page.
- 2
See the questions before you start
Download every question this programme's application form asks, so you can prepare your answers offline before opening the portal.
- 3
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 4
Submit on the official portal
Use the official application link and verify all details before final submission.
- 5
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Frequently Asked Questions
What is the maximum grant amount I can receive?
The maximum grant amount is ₹15 lakh. However, if your startup's founder(s)/co-founder(s) are women, transgender, or belong to social categories like SC/ST/SEBC/PH and hold at least 50% equity in the startup, you can receive up to ₹16 lakh.
Who is eligible to apply for this scheme?
To be eligible, your entity must be recognized as a startup under the Startup Odisha Initiative. Additionally, you must meet one of the following criteria: either have received at least ₹25 lakh in equity financing from SEBI registered AIF Category 1 & 2 funds or Angel Networks; or have a sanction letter of funding/grant of at least ₹5 lakh from the Government of India or any State Government; or demonstrate a revenue run rate of ₹10 lakh per month over the last six months.
What can the grant money be used for?
The grant assistance is primarily for product development and marketing/publicity activities. This includes expenses related to refining your innovative product, conducting market research, developing branding strategies, advertising campaigns, and other promotional efforts aimed at successfully introducing your product to the market.
Is DPIIT recognition required for this scheme?
The scheme explicitly requires recognition as a startup entity under the Startup Odisha Initiative. While DPIIT recognition is often beneficial, the primary requirement for this scheme is the state-level Startup Odisha recognition.
How long does the application and approval process take?
After submitting your online application, the Nodal Agency reviews it within approximately 2 weeks. Following this, the Startup Secretariat collates applications, undertakes due diligence, and presents recommendations to the Task Force for final approval, typically within another 2 weeks. The entire process from application to approval generally aims for a quick turnaround, with disbursement following swiftly upon Task Force approval.
Are there any specific industries or sectors that this scheme focuses on?
The scheme is open to startups across all sectors, provided they are developing and marketing an 'innovative product.' There are no explicit restrictions on the industry, allowing for a broad range of technology and business model innovations to be supported.
Sources
Data on this page is compiled from official program and provider references.
