The programme targets aspiring founders from across India , including students, SHG members, homemakers, and working professionals , who have a business idea but need structured support to validate, build, and scale it. The programme delivers a structured curriculum covering business model development, idea validation, market insights, and compliance and registration support. Participants move through the cohort together, building both their ventures and their peer network simultaneously. Market access and networking opportunities are integrated into the programme design, giving participants exposure to buyers, industry contacts, and potential collaborators relevant to their sectors. A core component of Startup Shakthi is its funding access support , selected participants receive guidance on identifying and applying for grants, government schemes, and other funding sources suited to their stage and sector. While Startup Shakthi itself does not disburse a direct cash grant, it actively facilitates the pathway for women founders to unlock external funding. MABIF's focus on agribusiness incubation means the programme is particularly well-suited for women building ventures in agriculture, food systems, rural enterprise, and allied sectors, though the programme is open to ideas across all sectors. The cohort model and orientation session create an early community among founders, which is especially valuable for first-time entrepreneurs navigating the early stages of the startup journey.
