This program operates under the umbrella of the PM-RKVY (RKVY-RAFTAAR) Scheme, a significant national program implemented by the Department of Agriculture & Farmers Welfare (DA&FW) under the Ministry of Agriculture & Farmers Welfare, Government of India. The Ministry is mandated with accelerating agricultural growth, ensuring farmer prosperity, and enhancing food security nationwide, actively fostering agri-entrepreneurship through schemes like RKVY-RAFTAAR. RKVY-RAFTAAR, or Rashtriya Krishi Vikas Yojana – Remunerative Approaches for Agriculture and Allied Sector Rejuvenation, is designed to strengthen agricultural infrastructure, support farmers, and promote agribusiness ventures. Nutrihub ICAR-IIMR plays a vital role by channeling these efforts into nurturing innovative ventures, particularly those focused on the versatile and nutritionally rich millets. As a Technology Business Incubator, Nutrihub provides a supportive ecosystem, offering not just physical infrastructure but also a conducive environment for innovation, collaboration, and growth of startups in the agritech and food processing sectors. This program specifically aims to galvanize entrepreneurial spirit among students and research scholars across India, empowering them to translate their pioneering ideas into practical, market-ready millet-based products and sustainable business solutions. The focus on millets aligns with national initiatives to promote the cultivation and consumption of these drought-resistant and nutrient-dense grains, contributing to food security and farmer income diversification. Under the structure of the Grant-in-Aid Program, NSTEP offers pivotal financial assistance as a non-repayable grant, with funding opportunities reaching up to ₹4 Lakhs for eligible student innovators and research scholars. This grant is designed to cover essential expenditures during the nascent stages of venture development. Eligible uses for these funds include crucial initial research activities, sophisticated prototyping and product development to transform concepts into tangible products, securing vital intellectual property rights such as patents or trademarks, purchasing necessary raw materials and consumables for product testing, and managing other foundational operational costs like laboratory fees, testing charges, or initial marketing expenses. The objective is to efficiently propel early-stage, millet-centric ventures from conceptualization through to the development of a demonstrable proof-of-concept or a minimal viable product (MVP), setting a strong groundwork for future commercialization and market entry. Beyond the direct financial injection, the NSTEP program delivers comprehensive non-monetary support. Participants benefit from intensive training modules that encompass critical aspects of business acumen, such as financial planning, market analysis, and pitch development. They also receive advanced technical knowledge specific to millet processing and product formulation, covering areas like value addition, shelf-life extension, and nutritional enhancement. Strategic market access pathways are explored, providing insights into distribution channels, consumer preferences, and regulatory compliance. Complementary to this, the program provides access to experienced technical and business mentors who offer one-on-one guidance. This expert guidance is indispensable for participants to refine their innovative approaches, gain a deep understanding of market demands for millet products, and confidently navigate the initial complexities of launching and sustaining an agri-startup within the dynamic Indian agricultural landscape. The mentorship helps bridge the gap between academic research and commercial viability, guiding innovators through challenges in product development, business strategy, and scaling operations.