Market Acceleration Grant
Under KSUM Grant Ladder (Kerala Startup Mission) by Kerala Startup Mission
Check your eligibility
Sign up and we'll tell you whether your startup qualifies for this grant.
Quick Answer
Up to ₹10 lakhs, paid in milestones, for early-revenue technology startups in Kerala to grow their market. You add 30% of the grant as margin money.
- Funding amount
- Up to ₹10 Lakhs
- Funding type
- Grant
- Provider
- Kerala Startup Mission
- Application deadline
- Rolling
- Eligible stage
- Revenue
- Location
- Kerala
About this grant
Kerala startups at the early revenue stage can get up to ₹10 lakhs from the Kerala Startup Mission (KSUM), a government agency, to grow their market. Funds are released in tranches as you reach pre-defined targets, in line with KSUM's standard operational guidelines.
You can spend the grant on marketing, customer acquisition, branding and product improvements. The scheme asks you to contribute 30% of the approved grant amount as margin money, so you share the cost.
If you already received KSUM's Idea Grant or Productization Grant, you are still eligible. You can apply only for the remaining amount up to the maximum grant ceiling.
To apply, you need an innovative technology-based product and a valid KSUM Unique ID. You must be incorporated as a Private Limited Company, LLP or OPC with active MCA status. The grant is for startups that have already validated their product or service and are ready to scale their market reach.
Eligibility
See if you're eligible
Full eligibility criteria — entity type, stage, sector, founder profile and registration requirements — plus your fit for this program. Sign up to view.
Grant providers
Kerala Startup Mission (KSUM) is the Government of Kerala's nodal agency for entrepreneurship development and incubation, and the body that implements the Kerala Technology Startup Policy. It was founded in 2006, having started as T-TBI, a business incubation centre set up by…
Learn moreBenefits & Funding
- Amount
- Up to ₹10 Lakhs
- Fund type
- Grant
- Equity
- Equity-free
- Repayment
- Non-repayable
What You Get
Receive up to ₹10 lakhs financial aid, disbursed milestone-based, to strengthen market presence. Funds can be invested in marketing, customer acquisition, branding, and product improvements for market acceleration. Startups contribute 30% margin money.
- Disbursement
- Milestone Based
- Bootstrap friendly
- Yes
Timelines & Process
Applications
Rolling basis
Selection Process
Applications are initially screened by KSUM officials. Shortlisted startups pitch to an Expert Committee that evaluates team, product potential, marketing strategy, financial projections, and grant utilization. Approved recommendations lead to agreement execution.
How to apply
Four steps from draft to disbursement — one action each.
- 1
Draft your application
Answer the form inside the grant tracker — AI drafts each response using your past answers, so you're not starting from a blank page.
- 2
See the questions before you start
Download every question this programme's application form asks, so you can prepare your answers offline before opening the portal.
- 3
Line up your documents
Keep every document from the checklist ready in one folder. Missing docs are the #1 reason applications get bounced.
- 4
Submit on the official portal
Use the official application link and verify all details before final submission.
- 5
Follow up
Reach out 5–7 days after submitting to confirm receipt and ask about the review timeline.
Frequently Asked Questions
Who can apply for the Market Acceleration Grant?
Startups in the early revenue stage with an innovative technology product, incorporated as Pvt Ltd/LLP/OPC, and holding a valid KSUM Unique ID can apply.
What is the maximum grant amount?
The maximum grant amount available is up to ₹10 lakhs.
Is marketing expense allowed under this grant?
Yes, marketing expenses can be funded up to 100% under the marketing head.
Is margin money required?
Yes, 30% of the approved grant amount must be brought in as margin money by the startup.
Can a startup that received earlier grants apply?
Yes, startups that have previously availed an Idea or Productization Grant can apply for the remaining eligible amount up to the ₹10 lakh limit.
Sources
Data on this page is compiled from official program and provider references.
