The Market Acceleration Grant, administered by the Kerala Startup Mission (KSUM), provides targeted financial assistance to startups in the early revenue stage. The program aims to accelerate growth and expand market presence for companies owning innovative technology-based products. It offers crucial support to scale operations and strengthen market position. The financial support is provided through milestone-based tranches, which means funds are released in stages upon successful completion of predefined project objectives, ensuring accountability and progress.
Eligible startups can receive financial support of up to ₹10 lakhs, disbursed in milestone-based tranches according to KSUM guidelines. This funding is designed to bolster key areas vital for market expansion, including marketing efforts, customer acquisition strategies, branding, product improvements, and revenue generation activities. These efforts are critical for increasing market penetration and achieving sustainable business scaling.
Startups previously supported by the Idea Grant or Productization Grant may apply for the remaining balance of the maximum grant amount. Applicants are required to contribute 30% of the approved grant amount as margin money, reflecting a commitment to the project. Specific expenditure categories, such as manpower, have defined caps, ensuring focused utilization of funds for growth. For example, a cap might be placed on administrative costs to prioritize direct market-facing activities.
